Frau am Laptop telefoniert und beantwortet Anfragen automatisiert
Frau am Laptop telefoniert und beantwortet Anfragen automatisiert

Real Estate Campaigns on Social Media

From engagement to conversions: Generate more real estate leads with social media ads.

View Benefits

Breadcrumb-Navigation

Boost Your Reach with Social Media Advertising

People are also searching for suitable real estate agents on social media. Enhance your presence on these platforms with paid advertisements. Why? With Social Media Advertising, you can target specific groups of people more effectively than with regular posts.

Thanks to the subtle advertising effect, advertisements in your target audience’s feed are particularly impactful. At the same time, the costs are relatively low. This makes Social Media Advertising the ideal complement to your social media efforts.

Which platform you choose – Facebook, Instagram, or LinkedIn – depends entirely on your brand’s positioning. Facebook Ads for real estate agents are suitable for businesses of all sizes and are included in every social ad package.

Reach More Users with Targeted Social Ads

Tailored messages. Outstanding results.

  • Strong Impact

    Achieve a wide reach at a low cost – and benefit from highly effective advertising that delivers results.

  • Precise Targeting

    Leverage the power of audience segmentation for measurable success.

  • Custom Design

    Leave the concept and creation to our experts – for greater interaction and stronger customer retention.

  • Achieve Goals

    You set the targets, we do the rest – manageable thanks to measurable results.

Social Ads that Impress

Planning, creating, and adjusting campaigns can be time-consuming – leave that to us.

Immobilienmakler, der in einem Cefé onOffice enterprise nutzt und dabei aus dem Fenster schaut

More Leads

You can focus on your daily business while we ensure that your ads reach their full potential and make the most of your advertising budget. The result is increased reach and more leads.

Explore the Packages

  • Reporting

    Track the success of your campaigns at any time using your individual dashboard.

  • Personal Service

    Sounds good? Then use Social Media Advertising tailored specifically for your company.

Our Social Ads Packages at a Glance

Choose from three Social Ads packages. We would be happy to discuss your requirements and provide advice on the right package for your real estate company.

Social Ads basic

Getting started with social ads

€ 179,–*

  • Personalized support
  • Strategy call
  • Conceptualization phase (duration approx. one month, during which no ads will be displayed)
  • Max. ad budget: € 300,–* (the advertising budget is separate from the monthly package costs and will be paid directly by you to Meta or LinkedIn)
  • Max. number of campaigns: 2
  • Possible channels: Facebook, Instagram
  • Possible formats: Photo Ads, Story Ads, Sponsored Posts
  • Ad plan and content: Standard (the standard ad plan will be created based on the strategy call with you, where we will align important and less important topics. We will also deliver suitable ads including graphics and text)
  • Optimization
  • Own reporting dashboard
  • Data protection-compliant website tracking via etracker (a prerequisite for this is an onOffice website; external websites available upon request for technical feasibility)
  • Facebook-Pixel (prerequisite therefore is an onOffice website)
  • Setup fee: € 199,–**

*monthly, plus VAT
**plus VAT
12 months minimum contract duration

Social Ads plus

Real estate agencies facing low to medium competition

€ 279,–*

  • Personalized support
  • Strategy call
  • Conceptualization phase (duration approx. one month, during which no ads will be displayed)
  • Max. ad budget: € 750,–* (the advertising budget is separate from the monthly package costs and will be paid directly by you to Meta or LinkedIn)
  • Max. number of campaigns: 4
  • Possible channels: Facebook, Instagram
  • Possible formats: Photo Ads, Story Ads, Sponsored Posts, Animated Videos
  • Ad plan and content: Standard (the standard ad plan will be created based on the strategy call with you, where we will align important and less important topics. We will also deliver suitable ads including graphics and text)
  • Optimization
  • Own reporting dashboard
  • Data protection-compliant website tracking via etracker (a prerequisite for this is an onOffice website; external websites available upon request for technical feasibility)
  • Facebook-Pixel (prerequisite therefore is an onOffice website)
  • Setup fee: € 299,–**

*monthly, plus VAT
**plus VAT
12 months minimum contract duration

Social Ads pro

Real estate agencies competing in high-intensity markets

Custom pricing

  • Personalized support
  • Strategy call
  • Conceptualization phase (duration approx. one month, during which no ads will be displayed)
  • Max. ad budget: custom pricing (the advertising budget is separate from the monthly package costs and will be paid directly by you to Meta or LinkedIn)
  • Max. number of campaigns: customizable
  • Possible channels: Facebook, Instagram & LinkedIn
  • Possible formats: Photo Ads, Story Ads, Sponsored Posts, Animated Videos, Video Ads (the video material must be provided by the client)
  • Ad plan and content: Premium (the premium ad plan will be customized to your wishes. The content is high-quality, exclusively created for you, and will be approved by you monthly before ad placement)
  • Optimization
  • Own reporting dashboard
  • Data protection-compliant website tracking via etracker (a prerequisite for this is an onOffice website; external websites available upon request for technical feasibility)
  • Facebook-Pixel (prerequisite therefore is an onOffice website)
  • Setup fee: custom pricing

12 months minimum contract duration

Prerequisite for running Social Ads: An existing advertising account and profiles or pages on the desired platforms. If no advertising accounts exist, we are happy to create them for an additional fee.

Free Consultation

Get more real estate leads with ads on Facebook, Instagram & LinkedIn.

Book a Free Consultation

Mann telefoniert
Mann telefoniert

Social Ads Package Workflow

We always keep your goals in mind during the planning and execution stages.

  • Strategy Session

    We discuss your ideas and objectives.

  • Conceptualization Phase

    We design advertising campaigns and, if necessary, create ad accounts for you.

  • Campaign Creation

    For Facebook, Instagram or LinkedIn.

  • Launch Initial Ads

    First advertisements are published:

    • Creative Design: We handle the textual and graphic design of ads (in common formats like photo ads, story ads, and sponsored posts).
    • Video Ads in Social Ads Pro: We create video ads from your provided videos.
  • Regular Review and Optimization

    Continuous monitoring and improvement. You can also view the performance of your ads yourself at any time in your individual dashboard.

  • Optional

    On request, we can also integrate the Facebook pixel on your onOffice website.

Sit Back and Relax

  • Frau steht lachend vor ihrem Laptop

    Do I Need to Do Anything?

    We still need your input:

    • Initially, we require your input during the requirements discussion.
    • In the Social Ads pro package, we also create video ads for you. For this, you need to provide us with video material.

    Otherwise, sit back and track the success of your campaigns in your personal dashboard.

  • Mann und Frau besprechen sich auf einem Sofa

    What Are the Costs?

    The costs depend on various factors, including the target audience, budget, and campaign duration. Typically, social media advertising is billed based on CPC (Cost per Click) or CPM (Cost per Mille). Our experts work to minimize the risk of budget waste.

FAQ About Our Social Ads

We answer the most common questions about advertising for real estate agents.

A little input is required:

  • Initially, we’ll need your input when discussing your requirements.
  • If you’re using the Social Ads pro package, we’ll also create video ads for you – in this case, you’ll need to provide video material.

Other than that, just sit back and track your campaign success in your personal dashboard.

The cost depends on several factors, including your target audience, budget, and campaign duration. Social media advertising is typically billed based on CPC (cost per click) or CPM (cost per mille). Our experts work to minimize the risk of wasted budget.

For real estate agents, Sponsored Content, InMail Ads, and Video Ads are especially effective for increasing visibility and reaching potential clients. Additionally, Lead Gen Forms and Carousel Ads can be used to directly generate leads and attractively present various property listings.

Carousel Ads are ideal for showcasing multiple property listings or different aspects of a property in a single post. Story Ads also allow for direct and time-limited targeting of the audience, bringing special attention to current listings or events. Video Ads are also effective for conveying emotional impressions of properties and capturing potential buyers.

Yes, real estate ads can be precisely targeted. Platforms like Facebook, Instagram, and LinkedIn offer extensive targeting options that allow real estate agents to select specific demographics, interests, and geographical locations. For example, you can display your ads only to users in a certain region, with specific income levels, or who show interest in real estate and related topics – increasing ad efficiency and reaching the most relevant audience.

Facebook Carousel Ads are particularly effective for showcasing multiple property listings in a single ad format and attracting potential buyers with appealing images and short descriptions. Additionally, animated videos are excellent for presenting virtual tours or client testimonials, thereby generating interest in properties. Lead Ads are a practical tool to directly collect contact information from interested parties and generate viewing requests or consultation enquiries.

More Online Marketing Solutions for Marketing Your Properties

  • Social Media

    Leverage social media as a powerful marketing channel.

  • SEO & Content

    Search engine optimized content for your website.

Any Questions?